Sales Layer, a Valencia, Spain-based product information management company, raised €3.5m in Series A financing.
The round was led by SONAE IM, the tech investment arm of Portuguese listed company SONAE (SON.LS), accompanied by venture capital investment firm Swanlaab Venture Factory and Valencia-based corporate investor Global Omnium.
The funding will enable the company to scale international operations and expand its operational infrastructure.
Founded in 2013 by Álvaro Verdoy and Iban Borràs, Sales Layer is a provider of PIM solutions, enabling brands and retailers to transform their catalogs into a digital and multichannel control centre. The company’s technology uses a cloud-based catalog management platform to connect the information to hundreds of channels throughout the supply chain, both for brands and retailers. With this round, Sales Layer has raised €5m in total venture funding.
The company expects to almost triple the size of its team to 80 in the next few months.