PlayPlay Raises €10M in Funding

PlayPlay, a French company that provides a video creation tool that enables comms, marketing and social media teams to produce high-quality videos in minutes, raised €10m in Series A funding.


The round was led by Balderton Capital with participation from Point Nine and Kerala Ventures.

The company intends to use the funds to expand its teams of engineers and creative developers, and further develop its platform and push further into new markets including the US.

Set up in 2017 by Thibaut Machet, the former Eurosport social media director, and former Eurosport colleagues, Aurélien Dayres and Clément Moracin, PlayPlay is a video creation tool that enables comms professionals to produce high-quality videos in minutes combining tools with high-quality graphics and design templates to allow people and brands to build bespoke, professional video content for all platforms. Its motion design technology and templates allow users to build videos from scratch, either with their own footage or by using its library of stock photos and videos. Clips can be trimmed and moved via on-screen tools and animated text can be added to frames at the press of a button.

PlayPlay currently has more than 300 customers in 14 countries who produce 40,000 playplays each month. A rolling monthly subscription starts at €200 for small businesses.

Existing customers include AXA, EY, Heineken, and Crédit Agricole.



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