Decibel, a London, UK-based provider of digital experience analytics solutions, closed a $40m Series B funding.
The round, which brought the company’s total funding to date to $54m, was led by Perwyn, with participation from Draper Esprit, Eight Roads Ventures and John Simon, via his Ventureforgood investment entity.
The company intends to use the funds to expand operations and its business reach.
Led by Ben Harris, CEO, Decibel provides digital customer experience analytics solutions for companies to convert, engage, and increase customer loyalty across their digital offerings. The technology crunches billions of datapoints to automatically identify poor experiences on websites and apps, and provides digital teams with the insights they need to optimize them. It is used by 250 of the world’s largest brands spanning the retail, financial services, travel and hospitality and media industries, including Toyota, CVS, LEGO, Adidas, and Sony.