Contentsquare, a Paris, France- and NYC-based provider of an experience analytics platform, raised $190m in Series D funding.
The round, which brought total funding raised to date to $310m, was led by BlackRock’s Private Equity Partners team, with participation from existing investors Bpifrance (through their Large Venture fund), Eurazeo Growth, Canaan, GPE Hermes, Highland Europe, H14 and KKR, most of whom participated in this round. Sapiance Capital Limited is also providing credit to the company. In conjunction with the funding, Nathalie von Niederhaeusern from BlackRock is joining Contentsquare’s Board of Directors.
The company intends to use the funds to continue to invest in innovation, including AI- based and predictive analytics, and expand its business across the Americas, Europe, Asia and Middle East.
Led by Jonathan Cherki, Founder and CEO, Contentsquare provides a platform that analyzes customer behavior through billions of anonymous web, mobile and app interactions, in respect of data privacy laws such as EU GDPR and California CCPA, and transforms this knowledge into intelligent recommendations for users to increase revenue, engagement and growth. By integrating a set of data including content, UX, product, pricing, acquisition channel and technical performance, the platform provides insights and AI- powered recommendations for improving digital results across the entire customer journey. The solution is used by more than 700 enterprise customers such as American Express, Best Buy, Dell, Ikea, LVMH, T-Mobile, Salesforce, Sephora and Toyota.
Contentsquare now analyzes 10 trillion consumer interactions including $1.4B of eCommerce sales per day, and has over 600 people in 8 offices in Paris, Munich, London, New York, San Francisco, Tel Aviv, Tokyo and Singapore. In 2019, the company acquired Clicktale, an experience analytics company, and Pricing Assistant, an innovative merchandising and pricing solution.