Overproof, a Miami, FL-based AI-driven business intelligence and strategic planning platform for the beverage alcohol industry, raised an additional $1.25M in its fourth round of seed funding.
The backers were not disclosed.
Founded in 2018 by Marc De Kuyper, CEO, Overproof provides a SaaS based, AI-driven business intelligence and strategic planning platform for the beverage alcohol industry. Products include Overproof CPF (Commercial Planning Framework) and the Overproof mobile app that empowers field teams with goal-tracking capabilities, menu and bar analytics. The company’s database includes more than 1.5 million on- and off-premise venues, with 30+ key proprietary datapoints on each, such as menu insights, tasting conversion insights, and competitor supplier and distributor presence.
Using prescriptive analytics that focus on patterns in historical data and use various statistical models to predict future behaviors, the Overproof Score gives customers a real-time success probability for any brand and venue combination.
The company is also launching Tastings – a product that will enable brand managers to plan, schedule, execute and analyze on- and off-premise tasting programs.
Overproof intends to use the funds to continue the roll-out of its products and Tastings.
The company has 27 employees with offices in Miami, Denver, and Santa Fe, Argentina.