Mr Lee’s, a Bournemouth, England, UK-based brand of noodles in a cup, raised £1.75m on Seedrs.
In their latest round, Mr Lee’s has so far attracted 220 investors from its loyal customer base, in addition to receiving backing from global food industry investor, Henry Soesanto, CEO of Monde Nissin Corporation, an international food company headquartered in Asia (known for acquiring Quorn in 2015).
The company has secured a total of £6.5M funding across four rounds on investment platform Seedrs. Other investors include Dr Bart Sayle, Former Head of Innovation at Unilever, Chris Fung, Former CEO at Curshh Fitfood and angel support from Nathalie Morrison, CEO at Hay Hill Wealth Management.
This latest funding will be used to drive their international growth, following its launch in the US this month. Additional resources will also be spent on further developing its e-commerce offering as Mr Lee’s accelerates their online presence and further develops its full-service hot noodle kiosk vending machines and to launch their new instant Congee rice porridge.
Led by Damien Lee, a seasoned entrepreneur who built his own companies from the ground up across Australia, UK, Singapore, France and other countries, Mr Lee’s uses freeze-dried ingredients to create six diverse flavours of noodles, which are crafted from authentic Asian recipes. Certified gluten free, low in sugar and free from artificial preservatives, Mr Lee’s are low in calories, saturated fats and salt noodle brands, with vegetarian and vegan friendly flavours available.
The products are available in the UK, Ireland, France, Malta, Australia, the USA and onboard airlines and trainlines.
FinSMEs
28/04/2020