JennyLife, a Seattle, WA-based provider of life insurance for parents, secured $3.5m in Series A funding for a total raise of $5m.
Backers included CMFG Ventures (venture arm of CUNA Mutual Group) and undisclosed veterans from within the insurance industry.
The company will use the funds to expand its business reach.
Led by Chirag Pancholi, co-founder and chief executive officer, JennyLife is a life insurance provider for women and moms seeking to protect their family’s financial stability by applying from smartphone or laptop using native apps, web app, text messaging (SMS) or by calling 855-88-JENNY with no health exams. Plans start at $7/month.