Glassbox, a London, UK-based analytics platform used to optimize user experiences on web and mobile applications, raised $40m in Series C funding.
The round, which broguth total funding to $70m, was led by Brighton Park Capital with participation from existing investors Updata Partners, Ibex Investors, Gefen Capital and CEIIF. As part of the investment, Lisa Hammitt, Global VP of Data & AI at VISA and Special Advisor to Brighton Park, and Zachary Gut, a partner at Brighton Park, will join the board.
The company intends to use the funds to expand its teams globally, as well as invest in further enhancing their products.
Founded by Yaron Gueta, Hanan Blumstein and Yoav Schreiber and led by Yaron Morgenstern, CEO, Glassbox provides a technology platform that gives enterprises access to visibility of every digital customer journey, identify vital trends and patterns to optimize the customer experience and maximize efficiency. The solution captures data both on the server and client side.
Glassbox is already working with leading enterprises across a host of industries including a number of Fortune 500 companies and has offices in New York and Tel Aviv.