Attentive Raises Approx. $40M in Series C Extension Funding; Round Reaches $110M


Attentive, a NYC-based SaaS personalized mobile messaging platform for brands and organizations, raised $40m in additional funding.

The C round now totals $110m. Sequoia Capital Global Equities, Sequoia’s hybrid crossover fund, and Coatue are joining as new investors. The Series C round was originally announced in late January 2020, led by Sequoia and IVP. It brings the total capital raised by Attentive to $164m—$150m within the past eight months.

The company intends to use the funds to further recruit top talent, hiring across departments, with an emphasis on product, engineering, client strategy, and sales, and develop new product functionalities. A portion of the new capital will be applied towards the creation of a fund that will help e-commerce, retail, food and beverage, and educational institutions navigate the current climate by providing them with access to its technology and strategic guidance.

Led by Brian Long, Co-Founder and CEO, Attentive provides a personalized mobile messaging platform for innovative brands & organizations. Using real-time behavioral data, the system automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. The company now works with over 1,000 businesses such as Coach, Urban Outfitters, CB2, PacSun, Lulus, and Jack in the Box.



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