Accenture (NYSE:ACN) has acquired Yesler, a Seattle, WA-based business-to-business (B2B) marketing services agency that allows brands to run their global marketing programs and operations at speed and scale.
The terms of the transaction were not disclosed.
The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based marketing, customer advocacy, sales enablement, and marketing automation.
Founded in 2004 and led by Mike Kichline, chief executive officer, Yesler is comprised of two business segments: Yesler B2B, which provides full-service digital marketing and managed services and Projectline services, which provides strategic resourcing solutions.
The company employs more than 400 people globally in Seattle, Portland, Philadelphia, London, Toronto and Singapore.