Yaguara Raises $7.2M in Seed Funding


Yaguara, a Denver, CO-based provider of a platform for e-commerce companies to understand their customers to deliver more meaningful experiences, raised $7.2m in seed funding.

The round was led by Foundation Capital with participation from Gradient Ventures, Rainfall Ventures and Zelkova.

The company intends to use the funds to continue to expand operations and its business reach as well as to build out the platform. It also had help from some e-commerce heavy hitters including Warby Parker, Harry’s and Allbirds.

Led by CEO Jonathan Smalley, Yaguara provides eCommerce companies with a connected operations platform that aggregates and aligns disparate data (from Google Ads, Shopify, Klaviyo, among others) with business objectives and their related projects in order to create cross-functional alignment and understanding across the organization. From there, it provides AI-powered insights to enable users to make decisions.

The company currently has approx. 250 e-commerce customers.



Join the discussion