UNL, a Singapore- and Amsterdam, The Netherlands-based “Internet of Places” startup, raised $2m in seed funding.
The round was co-led by Here Technologies and Elev8.vc, with participation from Venturerock and SOSV.
The company intends to use the funds to expand operations and its business reach, in Asia first, as well as to further develop its platform.
Led by Xander van der Heijden, CEO and founder, UNL provides a smart addressing platform for navigation and location-based services. The company is building the Internet of Places – a network where real-life locations are coupled with their smart UNL digital doppelgangers to enable a whole new dimension of location-based applications and micro-services on top of the UNL infrastructure.
UNL has created a (3d) grid on top of the Earth’s surface and give every cell a unique location ID. To every cell the system attaches:
- multiple layers of metadata, making locations context rich;
- navigation logic improving both in- and outdoor routing and navigation;
- smart layer (powered by distributed ledger technology), making locations transactional, programmable and auditable.