TechTarget, Inc. (Nasdaq: TTGT), a Newton, MA-based global technology media and purchase intent-driven marketing and sales services company, acquired Data Science Central LLC, an independent digital publishing and media company focused on data science and business analytics.
The amount of the deal was not disclosed.
Led by Tim Matteson, and Vincent Granville, Data Science Central provides a wide range of information on topics including AI, advanced analytics, big data and machine learning. As an addition to TechTarget’s portfolio of market-specific media properties, Data Science Central provides rich editorial coverage, social interaction and the latest technology trends, tools and techniques to one of the largest communities of big data and data science professionals across the globe. Data Science Central generates nearly two million visits per quarter and has over 180k registered members. In addition, it has over 500k LinkedIn group members and over 370k Twitter followers.
TechTarget provides purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating editorial content across more than 140 highly targeted technology-specific websites, the company attracts communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that accelerates efficient and effective marketing and sales activities for clients around the world.
The company has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.