Powerful Foods, a Miami, FLA-based manufacturer and marketer of all-natural, high-protein foods and beverages designed for those pursuing an active lifestyle, received a $5m investment from MMG Equity Partners (MMG).
The investment was made through MMG’s consumer brands investing platform, MMG Consumer Brands (MMGCB).
The company intends to use the funds to expand into additional product categories, continue to grow in the market of high-protein products and launch its Powerful 2.0 platform by accelerating product development, manufacturing, sales, and marketing.
Launched in 2013 by Carlos Ramirez, CEO and founder, Powerfool Foods is a manufacturer and marketer of all-natural, high-protein foods and beverages designed for those pursuing an active lifestyle. Products are high in protein and made with natural ingredients. The brand launched with a lineup of high-protein Greek yogurts before launching its yogurt drink in 2015. A year later, the company launched the Oatmeal, its high-protein, instant oatmeal line, then smoothies, and bites.
The company’s products are now available at 10,000 supermarkets, including Walmart, Stop n’ Shop, Shoprite, Wegmans, Giant, and more and online at Amazon.