Toronto, Canada-based marketing platform Parent Life Network signed a deal with Ideon Media and SavvyMom Media to acquire online business and events directory Help! We’ve Got Kids (HWGK).
The amount of the deal was not disclosed.
Help! We’ve Got Kids is Canada’s first comprehensive online directory for parents and caregivers, listing more than 8,000 camps, attractions, and services in Ontario for families with children ages 0–14. It also maintains an events calendar and thousands of online articles for families.
Integrating HWGK with Parent Life Network will enable both brands to reach more parents and advertise to new and expecting parents. Led by T.J. Donnelly, CEO,Parent Life Network is a marketing platform offering practical advice, supportive and uplifting stories from real parents in the community, and giving access to deals and offers. It currently reaches more than 800,000 Canadian parents.