mParticle, a NYC-based provider of a Customer Data Platform (CDP) to multi-channel consumer brands, raised $45m in Series D funding.
The round, which brought mParticle’s total amount of capital raised to over $120m, was led by Arrowroot Capital with participation from existing investors. With the round, Matthew Safaii, Managing Partner at Arrowroot Capital, will also join the mParticle Board of Directors.
The company intends to use the funds to further develop its solutions, scale its global infrastructure and build out key partnerships. Founded in 2013 by Michael Katz, CEO, mParticle provides a customer data platform for multi-channel consumer brands. Marketers, developers, product managers, and data scientists at companies like Spotify, Paypal, NBCUniversal, Starbucks, and Airbnb use the company’s platform to integrate and orchestrate their entire marketing stack. mParticle also announced one-of-a-kind capabilities in the Customer Data Platform space, which allows brands to expand their reach to deliver exceptional customer experiences through its partnership with LiveRamp® (NYSE:RAMP).
The company also has offices in San Francisco, Seattle, and London and manages more than 500 billion API calls monthly.