Loyalty Prime Raises $5.5M in Series B Funding

Loyalty Prime

Loyalty Prime, a Munich, Germany-nased enterprise loyalty program software-as-a-service provider, raised €5m in Series B funding round.

The round was led by Hi inov with participation from existing investors BayBG Bayerische Beteiligungsgesellschaft, Senovo, UVC Partners and The SaaSgarage (Alexander Bruehl).

The company intends to use the funds to development of its enterprise SaaS platform.

Led by Christoph Straub, founder and CEO, and CTO Jan Riedel, Loyalty Prime provides a SaaS based enterprise automated solution assisted by artificial intelligence (AI) to set up and run omnichannel loyalty programs (GDPR-compliant if/as required). Since the company was founded in 2014, it has served dozens of blue-chip companies from a wide range of industries.



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