HEX Performance Closes $5M Funding Round

HEX Performance, a Boulder, Colo.-based cleaning solution designed to clean and protect activewear and synthetic-based materials, closed a $5m funding round.

The round was led by Lykos Capital Partners.

The company intends to use the funds to strengthen its position in the activewear laundry category, add team members and accelerate the innovation pipeline.

Founded by Drew Westervelt, HEX Performance leverages a technology-based formula to offer a portfolio of modern cleaning solutions including laundry detergents, fabric conditioners, wet dryer sheets and sprays that have been designed specifically to clean and protect synthetic-based fabrics.



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