Good Food Fund Launches

good food fund

Big Society Capital and Guy’s and St Thomas’s Charity have partnered to fund Good Food Fund, a new Accelerator and Venture Fund which will be backing food and drink challenger SME and startup brands to help tackle childhood obesity.

Business owners are invited to apply for a cut of the £1.8m Good Food Fund to come together in the fight against childhood obesity.

The prototype fund will provide business support and allocate finances to brands committed to bringing healthier children’s brands to market.

The Accelerator will be run by Mission Ventures and the Venture Capital Fund will be managed by Ascension Ventures. The after-school snacking occasion for school children will be a key focus, with the long-term aim of transforming the options available through the support of healthier challenger brands at an affordable price point.

To apply, brands must be UK Limited Companies. The cut off for applicants to the accelerator is Monday 27th April and brands are invited to learn more about the program and the selection criteria by visiting

Successful applicants will receive a fully-funded package of business support from Mission Ventures. This will include a business review using the company’s own MissionMap, which will assess all aspects of the business and a plan for how it can be scaled to reach an accessible and sustainable price point.

Participants can also apply for financial support in the form of equity and debt from Good Food Fund.



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