SureSale, a Los Angeles, CA-based certification-as-a-service platform to create a standard for used vehicles, raised $7m in Series A funding.
The round was led by Upfront Ventures, with participation from Coffin Capital and Ventures, among others.
Founded by automotive and technology entrepreneurs, Jeffrey Schwartz and Donny Hall, SureSale Certified provides independent and franchise dealers with a certification and marketing platform that allows them to certify more of their used vehicle inventory, across 30 makes and hundreds of models. The platform provides vehicle history data, mobile vehicle inspections, and VIN specific data, including recalls, as well as current warranty coverages, available coverages and detailed purchase protection. This is all presented through the company’s Comprehensive Auto Report (CAReport). Each vehicle that uses the system also benefits from VIN level digital marketing and point of sale merchandising support.
SureSale has partnered with dealerships in select markets during its beta program and will use the funding round to further tap into the used vehicle market, expanding its proprietary certification-as-a-service platform, its distribution into franchise and independent dealerships across the country, and its partnerships with key automotive brands, product providers and indirect lenders.