Salesforce Buys Evergage to Enhance Customer Data


Salesforce (NYSE: CRM) acquired Evergage, a Somerville, MA-based provider of a software platform for real-time 1:1 personalization.

The amount of the deal was not disclosed.

The acquisition will accelerate the company’s efforts to offer enhanced personalization solutions to its thousands of customers.

Co-founded by Karl Wirth and Greg Hinkle, Evergage provides a cloud-based real-time personalization and customer data platform (CDP) that enables companies to conduct 1-to-1 engagement activities, across channels. Combining in-depth behavioral analytics and advanced machine learning with data from existing sources, the company provides a solution for companies to build a single, comprehensive view of each customer and prospects and activate that data to deliver maximally relevant, individualized experiences – “in the moment,” across touchpoints and at scale. Evergage’s platform delivers personalization to millions of customers and visitors of hundreds of leading organizations across industries, including Autodesk, Carhartt, Citrix, Publishers Clearing House and Zumiez.

The company had raised $26m prior to the acquisition by Salesforce. Arrowroot Capital led the last two rounds alongside investors G20 Ventures and Point Judith Capital.



Join the discussion