Nurvv, a London, UK-based sports wearable biomechanics startup, raised $9m in Series A funding.
The round was led by Hiro Capital.
The company intends to use the funds to accelerate the NURVV launch worldwide and expand its patented sensor tech into new sports, games and wellness.
Led by husband and wife Jason and Ulrica Roberts, Nurvv is a sports wearable biomechanics startup providing NURVV Run – a patented smart insoles and app that give runners real-time coaching to improve technique and prevent injury The insoles use materials and next gen sensors to track the most important running technique metrics of cadence, step length, foot strike, pronation and balance. This data is fed into the coaching app to show a complete picture of the wearer’s running technique. It uses advanced biomechanics to deliver simple, actionable insights as well as personalised coaching that gives guidance on how to improve before, during and after each run.
Tested by hundreds of athletes, universities and institutions including SATRA Technology and the National Physical Laboratory over the past three years, the system uses 32 high-precision sensors fitted inside lightweight insoles to accurately capture data from the feet at 1,000 times per second, per sensor.
The Run insoles are compatible with all running shoes, are rain and mud proof and come with a five-hour active battery life. The system ships with two GPS trackers and access to the free NURVV Run Coaching app. Runners can connect the system to IOS, Apple Watch, Android and to ANT+ (Garmin) wearables.