Limio, a London, UK-based provider of a no-code Subscription Commerce platform, raised £325k in funding.
Backers included angel investors including Michael Pennington (Gumtree), Matt Clifford (Entrepreneur First), Scott Sage and Krishna Visvanathan (Crane VC).
Co-founded by Amaury de Closset (formerly of GoCardless) and Daniel Morton (Zuora, Three), Limio is building a SaaS solution which aims to help subscription businesses to launch, grow and scale their subscription business with no-code. Small businesses can directly build highly customisable subscription commerce websites and self-service subscriber portals with no need for developers to integrate into complex billing APIs. For larger enterprises, Limio is taking a low-code approach where marketers can still self-serve with no-code but developers can also tap in modular APIs to plug-in with the rest of their company infrastructure, such as a CRM like Salesforce.
The raise follows 18 months of software development and market research with the product already in use by select customers in media and retails, such as ii.co.uk and 31Dover.
The company has already attracted interest from startups and major corporations in the US, France, Germany, the Nordics, Mexico, Australia and is currently focused on rolling out to local businesses in the UK.