Dovetail Secures $4M in Seed Funding

Dovetail CTO Bradley Ayers and CEO Benjamin Humphrey
Dovetail CTO Bradley Ayers and CEO Benjamin Humphrey

Dovetail, a Sydney, Australia-based profitable software startup, secures $4M in seed funding.

The round was led by Blackbird Ventures with participation from Blackbird Ventures, Felicis Ventures and Culture Amp’s CEO and co-founder Didier Elzinga.

The company intends to use the funds for global expansion into the enterprise market.

Co-founded by CEO Benjamin Humphrey and CTO Bradley Ayers, two ex-Atlassian employees, Dovetail provides a cloud-based user research and customer feedback software platform for analysis, organization, collaboration, and storage of research data and insights. With the system, researchers, analysts, designers, and product managers store their research data in one place, analyze qualitative data to discover patterns and insights, and share findings with the rest of their organization.

The company serves thousands of user researchers at organizations including Air New Zealand, Boston Consulting Group, Cisco, CSIRO, Deliveroo, Deloitte, Elsevier, Kayak, Mastercard, Sketch, Shopify, Square, Target, Thoughtworks, and VMware.

The team is currently comprised of 11 people with decades of combined experience working in customer-led product teams at Atlassian, Canva, Intercom, and Microsoft. Over the next 12 months, Dovetail will grow to around 25 full-time employees based in Sydney, and the company has plans to open a U.S. office later this year.



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