Zipari, a Brooklyn, N.Y.-based consumer experience platform built specifically for health insurance, raised $22.5m in Series B funding round.
The round was led by Vertical Venture Partners, with participation from Health Velocity Capital, Healthworx, the healthcare investment and innovation arm of CareFirst BlueCross BlueShield, and Horizon Healthcare Services, Inc., New Jersey’s oldest and largest health insurer.
The company intends to use the funds to widen distribution channels, expand partner integrations, and scale the development of its configurable product lines with focused investments in strategic innovations.
Led by Mark Nathan, CEO and Founder, Zipari is a technology startup that develops products for health insurance carriers to engage with consumers in new and innovative ways by providing real-time insights at every touchpoint. The company now serves more than 13 million members via their payer customers.
In May, Zipari launched CX Engagement Hub, which provides payers with two key capabilities: (1) to attach a value to their cross-departmental goals for each member; and (2) to intelligently orchestrate and prioritize engagement via a consumer’s preferred communication channel.