Verto Analytics Inc., a Helsinki, Finland- and New York City-based behavioral analytics platform provider, raised a $16m third funding round.
Backers included Conor Venture Partners, Open Ocean Capital, Finnish Industry Investment, OP Bank Finland, Saastopankki Bank Fund, professional and private investors via Springvest, Tom Glocer (former CEO of Thomson Reuters), Ben Feder (currently an executive at Tencent, formerly CEO of Take Two Interactive), Steve Marshall (founder of Invision), and Steve Farella (chairman of MDC Media Partners), as well as its existing management team and founders.
The company intends to use the funds to accelerate commercial rollout of new solutions (both syndicated and custom), and make strategic improvements to its customer service.
Led by founder Dr. Hannu Verkasalo, and Pat Brennan, president of U.S. operations, Verto Analytics is a media measurement company whose behavioral analytics platform helps brands and companies get a holistic view of consumers, including their behavior, along with demographics, lifestyles, attitudes, and interests. The company owns and operates single-source, passively metered panels in different countries; these panels measure behavioral changes over time across all media, second by second. Brands, publishers, and researchers use Verto’s services to benchmark against competitors and the market, fill in the gaps in the consumer journey, and identify ways to increase engagement and loyalty.
The company’s behavioral research platform equips market researchers with deep, passive meter data solutions and the application of triggered surveys on top of the panel.