Soul Machines Raises US$40M in Series B Financing

Soul Machines

Soul Machines, an Auckland, NZ -based company connecting humans with machines, raised US$40m in series B financing.

The round was led by Temasek from Singapore, with participation from Lakestar, and Salesforce Ventures, along with further investment from existing investors Horizons Ventures, University of Auckland Inventors Fund and others from their earlier rounds.

The company intends to use the funds to continue expanding globally with specific focus on R&D and increasing its operating footprint globally.

Founded by Mark Sagar and serial entrepreneur Greg Cross in 2016 when it was spun out of the University of Auckland, Soul Machines is an AGI Research company developing an Autonomous Animation platform to help humanize brands and the ways people engage with them.

The technology gives brands the opportunity to create a digital version of their ambassadors or an entirely digitally employee, like a service agent, to interact with their fans and customers in meaningful ways.

The company’s solution created Digital Heroes for some of the biggest global brands in retail, automotive, banking and finance with customers including Procter & Gamble, Bank ABC, The Royal Bank of Scotland and more.

Soul Machines currently has over 120 employees with offices in San Francisco, Los Angeles, New York City, London, Tokyo, Melbourne and Auckland.



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