SimpliField, a Paris, France and NYC-based retail-performance platform provider, raised $11m in Series A funding.
The round was led by Five Elms Capital with participation from Cap Horn and Runa Capital.
The company intends to use the funds to increase hiring in sales, marketing and product development and accelerate U.S. and international growth.
Founded in Paris by Benjamin Zenou (CEO), Georges Plancke (CTO) and Jonathan Attal (COO), SimpliField provides brands and retailers with a platform to reduce costs, increase sales and drive customer relationships. The company’s mobile-first platform combines a one-stop-shop for real-time collaboration between store teams, field teams and leadership at HQ with an analytical tool set, including customizable dashboards.
The system gives team members at all levels the data and insights to make smart decisions, while also providing them with the planning, communication, execution and performance-management tools to deliver meaningful impact on store and team results.
The company currently serves over 120 clients in over 30 countries — including leading retailers and major brands like LVMH, L’Oreal, Estée Lauder, Samsung and Sony.