Practis, a Charlotte, NC-based digital marketing and SaaS software solutions company catering to independent healthcare providers, received a private equity investment of undisclosed amount.
424 Capital, a lower-middle market growth capital firm, together with Eagle Private Capital and Plexus Capital, purchased a majority share from Founder Elizabeth Pettrone and CEO John Pettrone Jr., who will both remain investors and active managers in the business.
The company intends to use the funds to continue to expand operations and its business reach.
Founded in 1998, Practis provides secure and comprehensive internet marketing solutions that enable medical groups, hospitals, and healthcare companies to exceed their patient engagement and acquisition goals.
The company currently serves over 700 customers.