CropX Buys CropMetrics


CropX, a Netanya, Israel and San Francisco, CA-based global soil sensing and agricultural analytics company, acquired CropMetrics, a Lincoln, Nebraska-based provider of cloud-based, precision-irrigation tools.

The amount of the deal was not disclosed.

With the acquisition, current CropMetrics and CropX partners and customers will now have access to an enhanced combination of in-soil data, advanced farm management analytics and decision-support tools.

CropMetrics adds more than 500,000 acres under management and over 10 years of in-depth U.S. farm data to the CropX farm management platform.

Effective immediately, the CropMetrics team – led by CEO Lee Addams – will join CropX, adding valuable on-farm agronomy and irrigation management expertise.

Led by Tomer Tzach, CEO, and John Vikupitz, president, CropX provides accurate, proprietary soil sensing technology and a feature-rich, decision-support platform built by in-house agronomic, data science and software teams. By analyzing soil data and integrating it with crop models, satellite imagery and weather forecasts, its farm management platform helps farmers around the globe cut crop-input costs and increase profitability by driving water, fertilizer, energy and labor savings.

Founded in 2015, the company is backed by Finistere Ventures, Innovation Endeavors, OurCrowd, Greensoil Investment, Germin8 Ventures, Sumitomo Corporation Europe Limited, Bosch, Armada Investment, Tal Capital and others.



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