Carrefour Buys Dejbox To Expand The E-Grocery Offerings


The Carrefour Group (Paris:CA), one of the world’s leading food retailers, acquired Dejbox, a lunch delivery service for business employees located in suburban and outlying areas.

The amount of the deal was not disclosed.

With this acquisition, Carrefour expands its e-grocery offerings to include both a new product segment (ready-to-eat meals) and a new customer base (B2E, or the business-to-employee market), while providing an active clientele with balanced, everyday meals at prices that everyone can afford.

Founded in 2015 by Adrien Verhack and Vincent Dupied, Dejbox is an online canteen for business employees. They can choose their lunch from a wide range of dishes for the cost of a restaurant voucher (€5.90 to €8.90) and have it delivered to their workplace at no charge. To capture this market, the company created an intuitive online and mobile user interface as well as menu offerings and a streamlined logistics operation – all designed to meet the needs of the more than 10 million French employees who work in the urban hinterland and very rarely have access to an onsite dining service.

Operating in Lille, Lyon, Paris, Bordeaux, Nantes and Grenoble, plus hundreds more towns and cities located near those metropolises, Dejbox delivers over 400,000 meals each month. Its growth has been spearheaded by more than 300 workers, including 140 food preparers and delivery personnel employed directly by the company.

As part of the Carrefour Group, Dejbox will be able to expand its French operations at a rapid pace and very quickly move into international markets as well.



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