Basma, a Beirut, Lebanon-based digital dental startup, secured US $1.2M in seed funding.
The round was led by B&Y Venture Partners and Cedar Mundi Ventures, with participation from iSME and various business angels.
The company intends to use the funds and accelerate expansion in the MENA region.
Led by Founder and CEO Dr. Cherif Massoud, Basma is a direct-to-consumer healthcare brand that allows customers to get a 3D scan at one of its Basma Booths or order an impression kit and take an impression of their teeth at home. Rather than visiting the orthodontist every month to have braces painfully adjusted, the company send users a series of orthodontist-prescribed aligners to home. Each aligner is a predetermined step, so every new aligner they wear pushes their teeth closer to their position.