Buzzvil, a Seoul, South Korea-based provider of rewarded ad platform, raised a total of USD17m in series C funding from the Mega-7 Club.
The Mega-7 Club, dubbed as South Korea’s version of Softbank Vision Fund, is consisted of returning investors LB Investments, Company K Partners and new investors SBI Investments, Korea Development Bank and Shinhan Bank.
The company intends to use the funds to expand globally and to enhance its targeting technology.
Buzzvil provides a patented adtech platform that allows partners to generate revenue and helps advertisers to target the right users to trigger high conversion with the help of machine learning. The company recently reached 10.5 million monthly active users worldwide, launched BuzzAd, which delivers rewarded ads not only on the lockscreen, but also on in-app native ad inventories, Android chat-head-type ad units and more. Buzzvil has more than 100 global publishing partners, including South Korea’s Lotte, CJ One, Japan’s East Japan Railway Company and Loyalty Marketing, Inc., the operator of Ponta Point. Its main advertisers include eBay, Samsung, Adidas, Toyota, Jaguar, and BMW.