Uberflip Buys SnapApp

uberflipUberflip, a Toronto, Canada-based provider of a cloud content experience platform (CEP), acquired SnapApp, a Boston, MA-based provider of a solution for marketers to deliver sales leads.

The amount of the deal was not disclosed.

Through this acquisition, The acquisition further strengthens Uberflip’s ability to drive demand and revenue through personalized content experiences. Now, the company has grown its headcount to 150. The Boston office will create a new location as it continues to expand to service a global list of enterprise customers.

Led by Seth Liberman, CEO, SnapApp provides marketers with a solution to create personalized interactive experiences that activate buyers, accelerates leads through the funnel, and growth. Its drag-and-drop interface allows marketers to build any type of interactive experience and deploy it across multiple channels. Integrated with the rest of their marketing technology stack, marketers gain critical insights to personalize their marketing and create engagement with their prospects.
Backed by Providence Equity Partners, the company serves such customers as Paycor, Cisco, Gartnber, Hewlett Packard Enterprise, Blackbaud, and Equifax.

Led by Yoav Schwartz, CEO and co-founder, Uberflip is a cloud-based content experience platform for B2B marketers to create personalized content experiences at scale by using the tools they need to boost engagement, generate leads, and accelerate demand generation.



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