Receives $200M Majority Investment from Providence Equity Partners

smartly, a creative and digital advertising platform, received a €200m majority investment from funds advised by Providence Equity Partners.

The amount of the deal was not disclosed. In conjunction with the funding, Providence Operating Partner Laura Desmond joined as Chairperson of the Board of Directors.

The company will use the funds to accelerate growth through acquisition and organic investment to continue to build its multi-platform advertising solution that combines creative production and media optimization.

Founded in 2013 and led by CEO Kristo Ovaska, provides a digital advertising solution for major advertisers to create, launch and iterate brand and performance advertising.

The company works with some of the most advanced advertisers in the world, like Uber and eBay, as well as major global brands like Under Armour and Samsonite.

With more than 350 employees, has offices in 16 locations around the world, has been an official Facebook Marketing Partner since 2014.



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