Ogury, a London, UK-based creator of a digital marketing engine driven by user choice, raised $50m in funding.
The round was led by Idinvest Partners, with participation from additional funds coming from various banks.
The company intends to use the funds to accelerate its product innovation and customer growth in the U.S. and other key markets in Europe and APAC.
Founded in 2014, Ogury provides a marketing engine driven by user choice. The Ogury Marketing Engine systematically offers users clear options and respects the choice they make throughout their mobile journey. It ensures compliance with data protection and privacy laws. The solution is fueled by its own consented mobile user journey data across brands, apps, websites and powered by purpose-built algorithms and attractive ad formats.
Since launching in 2014, Ogury has grown rapidly, reaching $100 million in global revenue in 2018. The company currently employs more than 400 people in 18 offices across the US, Europe and APAC and works with more than 3,500 publishers and over 1,500 top brands globally.