Hotnest Technology, a China – Germany based AI Marketing and Consulting Automation Platform, raised US$6M in Series A funding.
The round, which brought total funding raised to date to over USD8Mm was led by Chinese investors China Merchants Capital and Oriza Holdings, followed by existing investors.
The company intends to use the funds to further develop big data technology, enter European markets and help brands and companies scale in the Chinese market.
Founded by Qing Mu and Fabian von Heimburg in 2014 in Shanghai, Hotnest offers AI based marketing and consulting automation solutions to brands and companies. Through the platform, companies can monitor, improve and automatize their marketing and sales processes in China and abroad.
Aggregating and analyzing billions of different data points in real time from social, e-commerce, search and brand internal data, the company enables brands to scale their marketing from product launch to growth in a data and result driven way.
Clients have executed over 1000 projects on the Hotnest platform. The company currently holds over six registered patents including its NLP software and marketing analytics.
Customers and cooperation partners include small and medium-sized businesses that want to grow in the Chinese market as well as large corporations such as LVMH Group, SAP, WPP Group and Jiubai Group. The company currently has a team of around 40 based in China and Germany.