Flowhaven, a Helsinki, Finland-based brand licensing solution built on Salesforce, closed a $5.2m (€4.75m) seed round of financing.
The round was led by Global Founders Capital led with participation from existing investors including Icebreaker.vc and grants provided by the Finnish government.
The company intends to use the funds to expand its sales and marketing efforts around the globe, contributing to its product development and the hiring of key positions.
Led by Kalle Törmä, chief executive officer and founder, and Timo Olkkola, chief commercial officer and co-founder, Flowhaven provides a licensing lifecycle management platform built on customer relationship management
(CRM) platform Salesforce. It enables licensors and agents to manage the wide range of activities required to support a successful licensing journey including agreement management, digital content distribution, design collaboration and approvals, and sales reporting and validation.
Since the beginning of the year, the company, which also has offices in Espoo, Finland and Santa Monica, California, has formed new partnerships with global brands and agencies including Globosat, Brazil’s largest pay-TV provider; Gruner+Jahr, one of Europe’s largest media publishers; Crunchyroll, the world’s most popular anime brand; and many others.