Whoop, a Boston, MA-based human performance company, closed a $55M Series D equity and debt funding round.
The round was led by Foundry Group with participation from Two Sigma Ventures, Accomplice, Thursday Ventures, Promus Ventures, Silicon Valley Bank, and strategic individuals. As part of the Series D round, Chris Moody, partner from Foundry Group, has joined Whoop’s Board of Directors.
The company intends to use the funds for consumer acquisition, membership services, and product development.
Led by Will Ahmed, Founder & CEO, Whoop provides a membership for 24/7 coaching to improve performance. The company’s membership comes with free hardware (the new Whoop Strap 3.0), a coaching platform designed to optimize behavior, and a community of high performers. Members range from professional athletes and Fortune 500 CEOs to fitness enthusiasts and endurance competitors to executives and military personnel.