wappier, a NYC-based Intelligent Revenue Management platform for apps and businesses, raised $4m in seed funding.
The round was led by Counterview Capital, with participation from other private and institutional investors.
The company intends to use the funds to continue enhancing its platform and product roadmap, while further strengthening its team in the US and Europe, supporting key business areas such as data science, product, sales, and marketing.
Led by Alex Moukas, founder and CEO, wappier provides a platform for mobile app developers to drive retention and revenue by leveraging Artificial Intelligence to predict consumer behavior and automatically deliver personalized offers and loyalty programs. Marketers from any vertical can leverage the company’s 3D data visualization technology to extract actionable insights from complex datasets.
The platform understands, models, predicts, and influences consumer behavior by delivering the next best action based on each individual’s propensity to react.
Integrated into over 80 apps and transactional systems, the system currently analyzes more than two billion data facts per day from over 15 million consumers.