Vibenomics, an Indianapolis, IN-based provider of place-based audio experience solutions and an audio out-of-home (OOH) programmatic advertising marketplace, closed a $5m seed plus funding.
The round was led by current investor High Alpha, with participation from new partners Elevate Ventures and The Ricker Family, previous owners of Ricker’s convenience store chain (acquired by Giant Eagle).
The new funding will be used primarily to expand the advertising marketplace by increasing the number of participating locations and building out the ad sales team.
Led by Brent Oakley, founder and CEO. Vibenomics provides cloud-based technology and managed services, which enable location-based businesses and connected cities to create and control their background musical vibe to enhance sales and enrich the customer experience. Clients work with Vibenomics Audio Experience Managers who control music, messaging, and advertising to customize the vibe in each location. Professional voice talent produces location-based messages that can be ready for play within hours of client requests.
The company recently launched an audio out-of-home (OOH) advertising marketplace enabling brands to reach a national audience of nearly 150 million consumers or target any combination of 4000 individual locations.
Founded in 2016 in Indianapolis as Fuzic, the company rebranded to Vibenomics in 2017.