viagogo, a worldwide ticket marketplace for live sport, music and entertainment events, acquired StubHub, a ticket marketplace, from eBay Inc. (NASDAQ: EBAY) for a purchase price of $4.05 billion in cash.
The sale is expected to close by the end of the first quarter of 2020, subject to regulatory approval and customary closing conditions.
Combined, these complementary marketplaces will sell hundreds of thousands of tickets daily across more than 70 countries, giving fans access to a wide selection of inventory around the world, while sellers, teams and artists will have the ability to reach a broader global audience.
Led by Sukhinder Singh Cassidy, president, StubHub is a ticket marketplace spanning 44 countries which allows fans to buy and sell tickets to tens of thousands of events. Its business partners include more than 130 properties globally across the NFL, MLB, NBA, NHL, MLS, WWE, NCAA, Matchroom Boxing, plus Paciolan, Tessitura and Roundabout Theatre Company.
Launched in 2006, viagogo provides ticket buyers tickets to events across the world and enables ticket sellers to reach a global audience in Europe, Asia, Australia and Latin America. The company, which has partnered with many of the world’s leading brands in sports and entertainment, now serves customers in over 70 countries and processes millions of transactions annually.