Tray.io, a San Francisco, CA-based general automation company, closed a $50M Series C funding round.
The round was led by Meritech Capital with participation from existing investors Spark Capital, GGV Capital, and True Ventures, who participated over their pro rata amounts.
The company intends to use the funds to hire across its entire team, as well as continue investment into product development.
Led by Rich Waldron, CEO and co-founder, Tray.io provides a General Automation Platform that enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a low-code environment to orchestrate complex business processes, as well as an Embedded edition that enables product leaders to embed software integrations within their own products without development resources or any need for future maintenance. Engineering and IT teams use the company’s products to centralize and build out and maintain enterprise-wide integrations with minimal resources.
Today, businesses such as Intercom, Segment, Outreach, VMWare, Pearson, Udemy, SAP, Arrow Electronics, Lexmark, and New Relic use Tray.io to connect, process, and automate data between the tools they use every day.