Senreve, a San Francisco based consumer luxury brand, raised $16.75M in Series A funding.
The round, which brought total capital raised to more than $23M in three years, was Led by Norwest Venture Partners.
The company intends to use the funds to expand its product offering, grow its geographic presence, form long and strategic partnerships and explore new brick & mortar retail opportunities.
Co-founded by Coral Chung and Wendy Wen, Senreve uses a combination of consumer data, smart manufacturing and inventory planning to create products for women including its marquee bag, the Maestra, which blends design with luxurious Italian craftsmanship.
The company owns every touch point of the process (from Italian sourcing, design, and manufacturing to packaging and distribution through their omni-channel platform).