Remrise, a San Francisco, CA-based modern sleep care brand, raised $8.2m in seed funding.
The round was led by Founders Fund, with participation from Felicis Ventures, Maverick Capital, Jerry Yang and AME Cloud Ventures, David Bell and Idea Farm Ventures, West Ventures, Signia Venture Partners, Jack Abraham, and co-founding investor, Atomic.
Led by CEO and Founder Veronica Lee, Remrise provides a holistic sleep solution that combines rotational, personalized, plant-based formulas, and a dynamic suite of tools, including sleep tracking and meditation, to improve sleep over time. To begin their journey, customers take an online questionnaire to share their detailed sleep issues. From there, they are matched with a sleep profile, which enables Remrise to recommend a sleep aid regimen. Each profile is matched with a healing blend of Eastern herbs, Western herbs, and amino acids that offer both immediate and long term benefits.
In addition to personalized formulas, the company combines a full suite of digital tools through its mobile app, including sleep tracking and targeted content to improve sleep such as sleep meditation and behavioral content recommendations.
As consumers interact with the tools and provide answers to daily questions about their lifestyle and goals, Remrise is able to personalize its recommendations even further.