Peanut, a London, UK-based social network for motherhood, raised $5m in funding.
The round, brought total funding to USD$9.8m, was led by Index Ventures, which joined previous investors Sweet Capital, Greycroft, Sound Ventures (the venture firm founded by Ashton Kutcher), Female Founders Fund, Felix Capital and Partech.
Launched in 2017 by CEO Michelle Kennedy, Peanut is a social network for women to chat, connect and share advice across meaningful topics around motherhood.
It provides access to community by introducing women to peers nearby based on commonalities – interests, mutual friends, age/gender of children, and more. Once connected, women can chat and create group conversations. The community is a place to ask questions, create polls and share advice across meaningful topics such as ‘Motherhood’, ‘Pregnancy’, ‘Love & Sex’ etc.
Women can also create and join groups relating to specific interests or neighbourhoods.
The company, which already boasts one million users, has also launched TTC (Trying To Conceive), a social community for women on their journey to conceive.
The TTC user experience will follow the existing Peanut model, i.e. swiping to connect, chat, join groups and community. However, women who wish to use Peanut TTC will have a separate sign-up experience. Peanut TTC users will enter a separate network of women providing a place where they can discuss their experiences and ask questions in a safe space while preserving some privacy from the outside world.