Herschel Supply Co., a Vancouver, Canada-based design-driven global lifestyle brand known for backpacks and travel accessories, received a minority investment.
The amount of the deal was not disclosed.
Alliance Consumer Growth made the investment alongside a consortium comprised of Eurazeo, a global investment company, and HOOPP Capital Partners, the private capital arm of the Healthcare of Ontario Pension Plan.
Founded in 2009 by brothers Jamie, Lyndon and Jason Cormack, Herschel Supply Co. is a design-driven global lifestyle brand known for backpacks and travel accessories sold in over 90 countries via its direct-to-consumer and distribution platforms.
The company’s products include backpacks, luggage, headwear, accessories, apparel, and more. Today, Herschel products are sold in over 9,000 points of distribution worldwide with the support of over 250 employees across offices in Vancouver, New York, Los Angeles, Shanghai, Hong Kong, Ghent and London.