HandsFree Labs, a Vineyard, UT-based hands-free footwear company, received a strategic investment from Nike.
The amount of the deal was not disclosed.
The partnership includes an intellectual property license and extends the reach of HandsFree Labs’ patented portfolio of Foot Activated Shoe Technology (F.A.S.T.) solutions, which allow consumers to step in and out of shoes without using their hands.
Led by innovator Mike Pratt and CEO Monte Deere, HandsFree Labs has developed a portfolio including KIZIK, a brand of hands-free shoes that brings convenience and accessibility to casual, dress and outdoor shoes for men and women. Additionally, the company will launch a new brand of modern and fashion-forward athleisure footwear, PILAR, in early 2020.
In addition to its investment from and licensing partnership with Nike, the Utah-based company Labs will roll out its technology through licensing deals with other footwear categories and manufacturers.