Fielo, a San Francisco, CA- and Rio de Janeiro, Brazil-based provider of loyalty and incentive automation solutions, received over $7M in funding.
Backers included Lorinvest and Confrapar.
The company intends to use the funds to expand in both Brazil and the US.
Led by founder and CEO Sanjay Agarwal, Fielo provides Salesforce-native clouds which allow organizations of all sizes to modernize their loyalty and incentive programs. Companies around the globe, including Country Road Group, Syngenta, Schneider Electric, Pantero, and Terpel, use Fielo to:
– define their loyalty and incentive program the way they want
– tailore them to include any combination of program participant activities and performance thresholds, and
– define for how channel, customers, or employees earn points, rewards, badges, discounts, or cash.