Ad-Lib, a London, UK-based provider of a marketing technology platform for global brands, closed $6m in Series A funding.
Fog City Capital made the investment.
The company intends to use the funds to further strengthen its technology platform, build out its senior leadership team, expand further in EMEA and APAC and launch its US headquarters in New York.
Founded in 2017 by CEO Oli Marlow Thomas, Ad-Lib provides a SaaS based marketing technology platform for global brands to manage and automate the production and activation of creative assets in their digital advertising worldwide. The platform leverages AI to streamline creative ad production workflows, automate digital asset creation and optimise creative performance across display, video, social, native and mobile.
The company employs 80 staff in offices in London, Madrid, Dubai, Singapore, Tokyo, Sydney and Manila. It is a certified creative partner of Google and Facebook and its platform is directly integrated into Facebook, YouTube, Instagram, and Google Marketing Platform.
Clients include large brands such as Nestle, J&J and Virgin.